Ingrid

Siempre oi hablar de ella en la oficina y sabía que era asidua visitante de Barcelona, así que no deje pasar la oportunidad de presentarme, entre música y un par de mojitos conoci esta chica con un buen rollo que solo se compara con su gran talento. Ingrid Bartesch-Schel pertenece al grupo de diseñadores de accesorios en el Vertical Product Team, desde las oficinas de PUMA Premier en Londres contesta:

-In your experience working for the company, do you consider PUMA as a brand that follow up trends?
Puma is trying to integrate new trends in their designs wherever it is possible. I guess it´s really essential in order to design new, fresh and interesting products. The customer is going with the time and trends - therefore our company need to do so. We do not have a specific trend department, so each designer is responsible for market research. Every designer has his own style to come up with new ideas.

- You are German, but you live in London. Has this opportunity of traveling all over made you more sensible to catch how people use PUMA accessories and cloth?
Definitely yes!. Its important for a designer to travel and to see different cultures, nationalities... it makes you more creative in your designs.

- Could you tell us any upcoming trend in the industry?, is there any interesting project we should know about?
Regarding projects I guess I can´t say to much! but as you may have heard Hussein Chalayan is now the Creative Director so I hope that we also can go more in the upcoming future with Puma into the fashion direction. Regarding Trends for the bag industry...functionality is a big point, graphics are always important, shapes and materials of course that represent the recent trend. Puma always has its sporty lines, so sometimes shape wise it is hard to invent the wheel but we try to include the graphic trend and materials but always considering costs.

- What are your main inspiration sources to developed your work?
I get my ideas from fashion, fashion brands, fairs, arts, graphics, interior design, architecture or wherever, even just by watching people, movies, etc.

- Your personal recommendations?
My most visited website is Google. But also WGSN. Guess there´s no surprise but there are some examples of sites I visit:

Streetpeeper
DesignBoom
Fashion Bomb Daily

Nota: Los departamentos de diseño de cada area (accesorios, garments, footwear, etc) están en distintas ciudades y con equipo de diseñadores distintos, lo cual hace que los artículos entre si mantengan cierta homogeneidad pero con un toque muy particular.